About
The counterfeit problem deserves better tools.
Counterfeit watches are a multi-billion-dollar industry, and the best fakes now survive a glance from a trained eye. The pre-owned market keeps growing; trust hasn't kept up.
Our mission
Make evidence-backed authentication accessible — to the collector buying their first serious watch, and to the trade moving hundreds a month. Verdicts should come with reasons, in plain language, grounded in verified references.
Why now
Replica factories iterate faster than ever, and photo-only opinion services haven't kept pace. We built Loupe around verified reference data and documented tells because that's what actually separates genuine from fake — details, checked systematically.
Where we are
Loupe is in private pilot. Screening now covers 18 brands — any brand can be submitted — with our deepest verified-reference corpus on Rolex, Patek Philippe, Audemars Piguet and Richard Mille, the most counterfeited high-value references.